Automated Marketing Platform
Marketing is automated from social media marketing through lead generation, quotations and property sales on Oracle Cloud.
CASE STUDIES
Better Customer Engagement
30,000
Employees
A multi-product group with business interests in many countries and a turnover of more than USD 2 billion.
4
Oracle CX Cloud Services
CRM, Eloqua Marketing, Social Monitoring and Engagement, and Social Marketing, alongside PRISM on PaaS.
The Challenge
A multinational real estate developer in Dubai, part of a multi-product group with business interests in many countries, a turnover of more than USD 2 billion and 30,000 employees, was looking for a solution to achieve an effective brand-to-consumer relationship.
The group also wanted to automate its marketing platform by generating leads automatically, while maintaining customer relationships effectively and keeping customers engaged.
The aim: one automated flow from social media marketing to lead generation, quotations and property sales.
The Solution
4i implemented Oracle Customer Experience (CX) solutions covering CRM, Eloqua Marketing, Social Monitoring and Engagement, and Social Marketing to automate the client’s marketing platform, maintain customer relationships and keep customers engaged.
The solution automates everything from social media marketing to lead generation, quotations and property sales using Oracle Cloud, together with PRISM, a property sales application built on PaaS.
- Oracle CRM Base Enterprise Offering Cloud Service
- Oracle Eloqua Marketing and Social Cloud Services
- PRISM Property Sales Application on PaaS
Business Impact
Automatic Lead Generation
Leads are generated automatically as part of the automated marketing flow.
Connected Property Sales
PRISM, a property sales application built on PaaS, carries the flow through to quotations and property sales.
PRISM
Effective Customer Relationships
Oracle CRM helps the group maintain customer relationships effectively and keep customers engaged.