Higher Lead-to-Closure Rate
Streamlined lead management improved the lead capture-to-closure rate and raised conversions across the sales funnel.
CASE STUDIES
4i Has Proven Its Expertise in Implementing Salesforce CRM for a Leading Real Estate Company in the UAE
Higher
Lead-to-Closure Rate
Streamlined lead management improved conversions across the sales funnel, from capture through to closure.
Unified
Customer View
A single dashboard consolidated customer information for faster, better-informed engagement.
The Challenge
A Dubai-based real estate investment and development company – known for its iconic projects and over a billion-dollar annual turnover – set out to revolutionize its marketing strategies.
The company needed to optimize marketing operations, streamline lead management and gain better insight into its target audience in a highly competitive market.
To achieve this, the company partnered with 4i apps solutions for a comprehensive Salesforce CRM implementation.
The Solution
4i implemented Salesforce Sales Cloud to run marketing activities and streamline lead management, integrating landing pages, websites, emails and social media for seamless lead capture.
A self-service portal gave CRM users easy access, while CTI integration with the Avaya call centre and SMS 360 integration enabled advanced call management and personalized, branded messaging.
- Salesforce Sales Cloud for Lead & Campaign Management
- CTI Integration with Avaya Call Centre
- SMS 360 Gateway for Personalized Messaging
Business Impact
Efficient Marketing Campaigns
The ability to assign and track marketing campaigns improved campaign management and overall performance.
Personalized Customer Interaction
A unified customer dashboard and SMS integration enabled consistent, personalized messaging and easier access to customer information.
SALESFORCE
Seamless CTI Integration
Integration with the Avaya call centre enhanced call-centre productivity with advanced call-control functionality.