Streamlined Campaign Management
Marketing Cloud let the client coordinate and target the GCC launch campaign effectively.
CASE STUDIES
4i Has Successfully Completed the Implementation of Salesforce Marketing Cloud for a Global Healthcare Provider in the GCC
160
Countries Served
The client is a global healthcare leader operating in around 160 countries across nutrition, diagnostics, medical devices and pharmaceuticals.
4 & 8
Week Email Journeys
Personalized 4-week and 8-week journeys were configured in Journey Builder, capturing recipient actions and tailoring the campaign.
The Challenge
A global healthcare leader – operating in around 160 countries across nutrition, diagnostics, medical devices and branded generic pharmaceuticals – planned to launch two new infant products across the GCC.
To promote the launch across GCC countries including the UAE and Kuwait, the client needed a comprehensive, well-coordinated marketing campaign with precise targeting.
In response, 4i apps solutions implemented Salesforce Marketing Cloud to manage the campaign end to end.
The Solution
4i configured Salesforce Marketing Cloud to streamline campaign management, ensuring effective coordination and targeting for the multi-country infant-product launch.
Using Journey Builder, the team built personalized 4-week and 8-week email journeys that captured recipient actions and tailored the campaign, backed by analytical reports on campaign responses for data-driven decisions.
- Salesforce Marketing Cloud Campaign Management
- Personalized 4- and 8-Week Journeys in Journey Builder
- Analytics Reporting on Campaign Responses
Business Impact
Personalized Email Journeys
4-week and 8-week journeys in Journey Builder captured recipient actions and tailored the campaign accordingly.
Optimized Engagement
Targeted, tailored content improved customer engagement and overall campaign performance and reach.
SALESFORCE
Data-Driven Decisions
Analytical reports based on campaign responses enabled informed, data-driven decision-making.